We applied advanced customer analytics to map guest personas across different weeks of the year, enabling targeted campaigns for new and repeat customers. Simultaneously, we redesigned the in-hotel dining experience by:

• Repositioning restaurant offerings and restructuring menus for higher-margin items.
• Introducing tailored promotions aligned with guest profiles and seasonal demand.
• Implementing beverage-focused strategies to maximize order value per customer.

• Achieved a 3% uplift in food sales across all hotel restaurants.
• Delivered a 5% increase in beverage sales, boosting overall margins significantly.
• Advanced guest bookings to an average of 17 days in advance, improving revenue predictability and reducing occupancy volatility.